Privacy Policy | Mad Flavors Coffee

Mad Flavors Coffee LLC Privacy Policy

Last Updated: July 2020

This Privacy Policy explains how information about you is collected, used protected and disclosed by Mad Flavors Coffee LLC or its affiliates or authorized operators (collectively, “Mad Flavors Coffee,” “MFC”, “Mad Flavors”, “our,” “we” or “us”). This Privacy Policy applies to information we collect when you use our website, mobile application and other online products and services (collectively, the “Services”) or when you otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice, such as adding a statement to our homepage or sending you an email or push notification. We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Collection of Information.

Information You Provide to Us. We collect information you provide directly to us or through our service providers. For example, we or a third party acting on our behalf collect information when you create an account, place an order or make a purchase, fill out a form, participate in contests, promotions or surveys, apply for a job, inquire about becoming an authorized operator (including, but not limited to, a franchisee), contact us about potential real estate locations, host a charity fundraiser at one of our stores or request charity donations from us, engage with us via third party social media sites, request customer support or otherwise communicate with us.

The types of information we may collect include:

your name, email address, phone number, postal address, ZIP code, birth date, social media account names;
if you are applying for employment, your résumé information, such as employment and education history;
if you are requesting our participation in a fundraising event or seeking charity donations from us, name and address of the charity organization, event details and tax-exempt ID; or any other information you choose to provide.

Information We Collect Automatically When You Use the Services. When you access or use our Services, we automatically collect certain information, including, but not limited to:

Transaction Information. When you place an order or make a purchase, we collect information about the transaction, such as the items ordered, the transaction amount, and the date and location of the store of your order. We may also collect and store limited payment information from you, such as payment card type, expiration date, and the last four digits of your card number; however, we do not collect or store full payment card numbers and all transactions are processed by our third-party payment processors.

Log Information. We may collect log information about your access and use of our website, including but not limited to, your domain name, the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.

Device Information. We may collect information about the computer or mobile device you use to access our Services, such as the hardware, operating system and version, unique device identifiers, mobile network information, and browsing behavior.

Location Information. When your device location identification setting allows, we may collect information about the precise location of your device each time you access or use our website.

Information collected by cookies and other tracking technologies. We and our service providers use various technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, fingerprinting, device recognition technologies, in-app tracking methods, and other tracking technologies now and hereinafter developed (“Tracking Technologies”) to collect information about you and our interaction with our Services or e-mails, including information about your browsing and purchase behavior, and as otherwise described in this policy, including in Section 5. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience on these Services, see which areas and features of our Services are popular and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness.

Information We collect from other sources. We may also receive information about you from other sources and link or combine that with information we collect about you. For example, if you create or log into your account through a social media site or if you associate your social media account with your Mad Flavors Coffee account, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site.

Information We collect about others. In some cases, we may also collect information you provide about others, such as when you refer someone to our Services (such as for certain promotions), or when you make a purchase for others or specify items for others in your party. We will use this information to fulfill your requests and will not send marketing communications to your contacts unrelated to your requests unless they separately consent to receive these communications from us.

Use of Information. We may use information about you for various purposes, including, but not limited, to:

Provide, maintain and improve our Services, including your in-store, online and mobile application ordering experience;
Provide and deliver the products and services you request, process orders, transactions and send you related information, including confirmations and receipts;
Send you technical notices, updates, security alerts and support and administrative messages;
Investigate and prevent fraudulent transactions and other illegal activities;
Respond to your comments, questions, requests and provide customer service;
Communicate with you about products, services, offers, promotions, rewards, and events offered by Mad Flavors Coffee and others, and provide news and information we think will be of interest to you:
Monitor and analyze trends, usage and activities in connection with our Services;
Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;
Process and deliver contest and promotion entries and rewards;
Link or combine with information we get from others to help understand your needs and provide you with better service;
Assess and respond to employment, franchise/authorized operator, charity events or donations, or other applications; or
Carry out any other purpose for which the information was collected.

Mad Flavors Coffee LLC is based in the United States and the information we collect is maintained and processed in the U.S. and governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries, where you may not have the same rights as you do under the law of the jurisdiction from which you access the Services.

Sharing of Information. We may share information about you as follows or as otherwise described in this Privacy Policy:

With our affiliates, subsidiaries and authorized operators to provide products and services you request and to support our business function and authorized operator network;
With third-party vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
In response to a request for information if we believe such disclosure is required to comply with any applicable law, rule, regulation or legal process;
If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Mad Flavors Coffee LLC LLC or others;
In connection with, or during negotiations of any merger, acquisition, transfer, liquidation, restructure, sale of company assets, listing of our securities with a securities exchange, financing, reorganization, or acquisition of all or a portion of our business by another company; and
- With your consent or at your direction.
- We may also use and share aggregated or de-identified information, which cannot reasonably be used to identify you.

Social Sharing Features. The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Advertising and Analytics Services Provided by Others. We may allow others to serve advertisements on our behalf across the Internet and to provide analytics services. Some information about your use of the Services and certain third-party services may be collected using Tracking Technologies across time and services, and used by Mad Flavors Coffee LLC and third parties (including our service providers) for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Services and certain third-party services. These entities may use Tracking Technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by Mad Flavors Coffee and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit aboutads.info/choices.

We may also work with third parties to serve you ads as part of a customized campaign on third-party platforms (such as Facebook or Twitter). As part of these ad campaigns, we may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertisements customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized advertisements.

Security. Mad Flavors Coffee LLC takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Account Information. You may update, correct or delete account information at any time by logging into your account. If you wish to deactivate your account, please send an email to info@madflavors.coffee and include your name, account name (if different), contact information, and a request to deactivate your account. Please note, however, that we may retain certain information that you provide through our Services as required by law or for legitimate business purposes. We also may retain cached or archived copies of information about you for a certain period.

Cookies and other Tracking Technologies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to web sites you visit. Like many online services, we currently do not alter our practices (that is, honor the do-not-track signal) when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit http://www.allaboutdnt.com, but we are not responsible for the completeness or accuracy of this third-party information.

Location Information. When you first launch some of our mobile applications or visit one of the pages on our website that collect location information, you may be asked to consent to the collection of location information. If you initially consent to our collection of location information, you can later stop this collection by changing the settings on your mobile device or Internet browser. If you do so, certain features of our Services will no longer function.

Promotional Communications. You agree that we may send promotional and non-promotional notifications or alerts to you, including to your mobile device. You may opt out of receiving promotional communications from us by emailing info@madflavors.coffee, subject line: Opt Out. If you opt out, we may still send you non-promotional communications, such as those about your account, your transactions or our ongoing business relations. With respect to push notifications or alerts to your mobile device, you can elect to stop receiving these messages at any time by changing the notification settings on your mobile device.